When Rihanna launched Fenty Beauty in 2017 in an unprecedented 17 countries with vision of inclusivity and global reach at its core, she sought to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.” Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Fast forward to 2020, Rihanna launched her clean, vegan and eco-friendly skincare line, Fenty Skin, and amplified her unwavering mission to provide simple and effective beauty solutions for all. As a result, she ignited a beauty movement and “a community that supports and uplifts each other.” Rihanna created both Fenty Beauty and Fenty Skin with a global vision in mind to reinforce the ”Beauty For All” notion. It is this brand ethos that makes Rihanna’s decision to expand her Fenty brands to Africa a momentous milestone and natural next step. “Every launch is exciting— we’re all about being reachable to everyone, everywhere. But launching across Africa in eight countries not only feels really significant to me on a personal level, but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world.” – Rihanna
Fenty Beauty and Fenty Skin will be available for purchase across Africa, including cult-favorite complexion essentials like Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation and Fenty Beauty Killawatt Freestyle Highlighter, best-selling lip products like Fenty Beauty Gloss Bomb Universal Lip Luminizer and Stunna Lip Paint Longwear Fluid Lip Color, and her must-have skincare starters including Fenty Skin Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen and Fenty Skin Total Cleans’r Remove-It-All Cleanser. Additionally, customers in Africa will be able to immediately pick up the newest launches from the brands, like Fenty Beauty Fenty Icon Refillable Lipstick – a luxurious semi-matte lipstick collection – and Sun Stalk’r Face + Eye Bronzer & Highlighter Palette – a do-it-all bronzer-inspired palette with two new highlighter shades – and Fenty Skin Pre-Show Glow Instant Retexturizing Treatment– A powerful exfoliating treatment loaded with 10% AHAs (alpha hydroxy acids), rooibos, fruit enzymes, and extracts to make your skin look smooth, glowing, and photo-ready in just one minute. Within Africa, Fenty Beauty and Fenty Skin will be available starting May 27 at the following retailers:
Arc Stores www.arcstore.co.za
Color Café Zambia
ABOUT FENTY BEAUTY
Fenty Beauty, led by CEO Robyn Rihanna Fenty, is a partnership between Rihanna and LVMH. Rihanna created Fenty Beauty “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
ABOUT FENTY SKIN
Fenty Skin is clean, uncomplicated, effective skincare for all. Led by brand CEO Robyn Rihanna Fenty, Fenty Skin is a result of Rihanna’s personal skincare journey, global experiences, and real-life routine. Each multitasking product is specifically designed to deliver a streamlined, approachable, value-packed regimen and work seamlessly with makeup on all skin tones. Featuring ingredients from around the world, earth-conscious packaging, and vegan formulas, Fenty Skin also celebrates and respects what the planet has to offer. Fenty Skin is a partnership between Rihanna and LVMH.
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global power- houses. The portfolio consists of KVD Beauty, OLEHENRIKSEN, BITE Beauty, Fenty Skin and Fenty Beauty by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 43 countries worldwide.