The 12-track album sponsored by one of Nigeria’s biggest streaming platform Boomplay features guests appearance by Psycho YP, Kenya rapper Kaligraph Jones, Oxlade, Chike amongst others. The Chocolate City affiliated rappers have collaborated in the past and their new collaboration album promises to be a thrilling one.
Stream Here Live on BOOMPLAY…
The album titled ‘BEHOLD THE LAMB’ will feature guest appearance Chike, Oxlade, Pscho YP, Kaligraph Jones, amongst others. The album will be available on Boomplay on July 4th and on other streaming platforms on July 6th.
…
“Laughter, tears and goosebumps,” his 2019 debut album is his most streamed body of work with 58 million streams and his most recent single ‘Peru’ leading as his most-streamed single with 14.9 million streams.
In 2020, the Afropop sensation released his sophomore album “Apollo,” which had instant hits like ‘Champion’ and ‘Tattoo.’ The RnB album gathered over 57 million streams on Boomplay by 2021 pivoting Fireboy’s ingress into the Golden Club.
According to an in-depth analysis of data, Fireboy’s music enjoyed a total of 1884 playlists inclusion and is currently being consumed in 107 countries worldwide via the platform.
This will be effective with data for the tracking week of October 15 through October 21 (Billboard charts dated October 30).
With millions of African songs being streamed on the platform globally, the inclusion of Boomplay’s stream data in the iconic charts provides African and international artistes and music on the platform the opportunity for more exposure on the global stage.
Within MRC Data’s Music Connect platform, Boomplay streams will be included in the ‘Others’ data bucket under Audio On-Demand with data visible on October 12, 2021 for streams beginning on October 8, 2021.
According to Billboard, ‘‘MRC Data’s foundation is built on providing the music industry and our clients with the most complete view of music consumption. We are excited to announce additional data being captured from Boomplay.’’
Boomplay’s Director of Content & Strategy, Phil Choi described Boomplay’s addition to the charts as “a significant step in ensuring African artistes on the platform are fairly and equally represented where it matters and that they have access to similar opportunities available to their international counterparts.
“While this might have seemed far-fetched in the past, we now have one foot in the door already following our partnership with Billboard Charts.”
Boomplay’s streaming data added to the Billboard charts represent streams from its subscription tier and logged-in streams from its ad-supported tier, with streams from each tier weighted appropriately.
Boomplay currently has over 60 million Monthly Active Users & over 60 million tracks.
Billboard is an entertainment magazine published weekly by the Billboard-Hollywood Reporter Media Group, a division of MRC Media & Info. The magazine provides music charts, news, video, opinion, reviews, events, and style related to the music industry. Its music charts include the Hot 100, Billboard 200 and Global 200, tracking the most popular albums and songs in different genres of music.
The ranking of music will provide music lovers access to collaborative content which seeks to recognize the top songs and artistes across the country.
Speaking during the announcement, Tosin Sorinola, Director of Artiste and Media Relations at Boomplay stated that this partnership affirms the company’s commitment towards the advancement and growth of music across Africa, “With this new partnership, we are bringing Boomplay’s leadership in digital music across Africa together with TurnTable’s definitive music chart to give creators, artists and fans access to even more credible statistics that they can rely on.”
“This agreement is a natural extension of our music strategy to bring exciting music experiences to fans across Africa while helping them to find the hottest, most popular music hits and singles from all musical genres in Nigeria,” she concluded.
Her sentiments were echoed by Ayomide Oriowo, co-Editor-in-Chief of TurnTable Charts, “This new partnership is a landmark for TurnTable Charts as a music chart publication as it represents our first direct agreement with a DSP operating in Nigeria. The partnership makes the data points used for our charts better and bigger. Additionally, it offers an opportunity to provide better platform-specific analytics and reports.
“Finally, with Boomplay as the largest music streaming service in Nigeria, this is the first step to creating genre charts that puts the spotlight on other genres of music beyond popular music in Nigeria as well as an albums chart that gives the performance of albums across all platform. We are delighted to have Boomplay as a partner”
The TurnTable Top 50 is the publication’s biggest music chart – the first ever standard aggregate music chart in Nigeria that combines radio airplay, TV airplay, freemium streaming and now Boomplay data, the most credible and a true reflection of what music lovers are listening to in the country.
TurnTable Charts publishes weekly music charts in Nigeria, mostly based on Friday to Thursday tracking.
About Boomplay
Boomplay is a music streaming and download service provided by Transsnet Music Limited. The company
