How Hennessy is keeping the Rap culture alive in Nigeria

From the likes of Junior and Pretty, to Weird MC’s Allen Avenue, to Rap cliques such as Thoro BredsRuffRugged and RawTrybesmen, and stand-alone artistes like Nigga RawCyrus Tha Virus and Black Masqueradaz from the late 90s.

This also gave rise to more rappers like RuggedmanModenineTerry Tha RapmanSixFootPlus and Pherowshuz of the early 2000s, and the genre has continued to grow stronger especially with the infusion of indigenous elements atypical of the Rap styles of the late Dagrin, and Phyno.

However, Rap music wasn’t always celebrated in Nigeria. In the era of the 80s when the genres of Highlife, Fuji and Juju music were mainstream, the emergence of Rap music in Nigeria was like a fish out of water.

Research shows that Rap music made a debut in the Nigerian music industry in the 70s with Ibrahim Salim Omari, a member of a defunct American music group Sugar Hill gang, was exiled to Nigeria.

His style of Rap was not highly acknowledged due to the existing music genres of the 70s, but with time, Rap music became a more accepted genre in the Nigerian music scene and grew to develop a unique personality of its own.

Many platforms have helped promote the art form that is Rap music in Nigeria. From Sprite Triple Slam which combined the edginess of a Rap battle with basketball and dance, to Coke Studio. However, none of these platforms have been able to hold their own like Hennessy, which is the embodiment of urban and pop culture in Nigeria.

Hennessy, through the Hennessy Artistry platform celebrates urban lifestyle which identifies with the distinguished edginess that is Nigerian Rap. The focus of the brand on Rap music is due to the genre’s association with urban culture, and because it is one of the quadruple touchpoints (Deejaying, Rapping, Graffiti and B-boying) of Hip-Hop.

The platform was launched to celebrate the best of musical talent, spur the growth of

Hennessy Artistry 2021 Cyphers – Meet the artists

Nicholas Ihua-Maduenyi, popularly known as PsychoYP is a Nigerian trap/hip-hop artiste who has garnered a large underground hip-hop fan base of new age music lovers in Nigeria.

Born and raised in Abuja, his rap career started in 2016 with the release of his “Lost in The Sauce” EP.

The multi-faceted artist has a diverse sound that cuts across trap, rap, grime, R&B and hip-hop.

As one of Nigeria’s fastest-rising rappers, he featured on over 34 released songs in 2020, making him the most featured artist in Nigeria of 2020.

His sophomore mixtape “YPSZN2”, which he released in 2019 was nominated for “Best Rap Album” at the 14th Headies Awards.

His music catalog has achieved over 15 million streams across all digital platforms independently and his biggest singles include “OGA (remix)” featuring YCEE, Dremo & Blaqbonez, and “National Anthem”.

Aptly crowned the Fresh Prince of Nigerian Rap, PsychoYP is charting his way to the top in the new wave of urban music, breaking barriers in Nigeria and beyond.

We can’t wait to hear him on the Hennessy Artistry Cypher 2021!

Ebuka Alex Ojini-Ntamere who goes by the stage name Alpha Ojini, is a Nigerian musical artiste who wears the many hats of a rapper, producer. and sound engineer.

He released his first studio project “No Silence”, a self-produced 10-track project in 2010.

This was followed in 2011 by another 10-track project “The Road to R.U.S.H”, consisting only of covers of popular songs; he recorded this entire project in a 4-hour session, which is mind-blowing. In 2014.

Alpha released his third body of work, a 6-track self-produced EP titled “My Own Horns: The JazzRap Project”.

In 2019, he released his highly anticipated rap album, “Chvmeleon”, which has gone on to have over 2 million streams on major music platforms across the world.

He has worked with major acts such as MI, Blaqbonez, Hotyce, Oxlade, Ycee, and PsychoYP.

His mentor in the industry is MI and he has close affiliations with rapper, Hotyce and singer, Oxlade. Alpha promises