Keke Ogungbe, ID Cabasa Promise Stardom for Winners of Naija Star search
Naija Star Search show is unique because the focus is solely on Afrobeats, an umbrella term for all kinds of songs originating in Nigeria. Music Label Executive, Kenny Ogungbe led ID Cabasa and Asa Gangali, to audition contestants in Lagos.
Ogungbe said the audition judges would be looking out for authenticity, potential, originality and street credibility among the talents who will finally be selected for the show.
He added that about ten finalists from the show would be groomed by Kennis Music label and given a platform to turn their raw talents into superstars.
“In 10 seconds I can tell if a contestant has that fire in him or her. I can tell you because I am a radio DJ and I know when the talent is there. This is something I have been doing for almost 30 years and the idea with this is to take it to the masses, the grassroots, your next door neighbor,” Ogungbe said. Weighing in on the show, ID Cabasa, a celebrated music producer, who is responsible for several musical hits from 9ice to Olamide and Wizkid, said the Naija Star Search can’t come at a better time.
He said, “Naija Star Search is coming at a time when Afrobeats has been able to gain its ground as a global genre. What platforms like this will offer aspiring talents is the opportunity to hit it and hit it big as well as getting paid in global currencies like Dollars.
“For me, I will be looking forward to what the talent is bringing on which includes the talent, the energy and the star power because the plan is to ensure our winners go on to do great things in the Nigerian, African and global music scenes. We just don’t want to have a show and the winner goes home; no, we would be working with winners and supporting them to get their footing and succeed under our mentorship and support.”
On his part, co-audition judge, Asa Gangali, noted that it is imperative for all contestants
