‘Justin Bieber is the easiest collaboration I ever had’ Omah Lay reveals

How it all started: According to Nigerian singing sensation Omah Lay, his friendship with Justin Bieber started after he put out his first project ‘Get Layd’ EP in 2020. Justin texted him on Instagram and followed him and the two became friends.

How ‘Attention’ came about: While sharing how his collaboration with Justin ‘Attention’ was created, Omah Lay revealed that while working with an international powerhouse such as Justin Bieber could be such a difficult possibility, it is actually his easiest collaboration to date.

“I just sent a song, he loved the song and sent back a verse,” Omah Lay said while sharing how the single which appears on his debut album ‘Boy Alone’ came about.

‘Boy Alone’ is Omah Lay’s highly anticipated debut album released on July 15th, 2022, and it has been described by critics and fans to be a bold, honest, and perfectly curated project.

In a display of the connection between the two talented music stars, Omah Lay has performed the single alongside Justin Bieber on his 2022 ‘Justice Tour’.

Another Win for Afrobeats: Omah Lay’s revelation that his collaboration with Justin Bieber is the easiest in his career showcases the current status of Afrobeats.

Afrobeats is gaining palpable international fame and success and with this fame comes respect, and acknowledgment that will further position Nigerian superstars for global success.

Audiomack launches “Supporters” feature, enabling artists to generate new revenue stream & connect with fans

Supporters enables artists and musicians to directly engage with their fans when they release new music, express their appreciation for direct support through a variety of messaging options, and share exclusive content and limited offerings.

“With Supporters, Audiomack is treating artists as they see themselves — as entrepreneurs building profitable careers,” said Dave Macli, Audiomack co-founder and CEO. “Supporters creates brand new monetization opportunities for our creator community while bringing dedicated fans closer to the music and artists they love.”

Fans participate in Supporters by purchasing support badges for individual song and album releases. Once a fan completes their badge purchase, their contribution is forever memorialized on their Audiomack profile and the artist’s individual song or album page. To help fans showcase their support, across social media, Audiomack provides custom shareable graphics.

Supporters are ranked on three levels:

First: The first supporters for a release

Top: Supporters who contributed the most

Latest: The most recent supporters

To participate in Supporters, artists must apply for and gain access to Audiomack Monetization Program (AMP), or distribute their music to Audiomack through participating partners, including but not limited to Warner Music Group, Amuse, AudioSalad Direct, DistroKid, EMPIRE, FUGA, Stem, and Vydia.

Audiomack, which launched in 2012, currently reaches more than 20 million monthly users globally. The streaming and discovery service has played an integral role in breaking new acts, such as Roddy Ricch and Kaash Paige; served as a trusted partner to Eminem and Nicki Minaj, among other notable artists, to debut exclusive releases; and helped rising African stars, such as Omah Lay, reach an international audience. As of December 2021, Audiomack is the top-ranked music streaming app on Apple’s iOS in Nigeria, Ghana, Tanzania, Senegal, and Kenya.