In stark contrast to the enigmatic personality of his earlier days as a label owner and the most dominant music producer in Nigerian music, Don Jazzy is now this jolly character on social media to immense impact. Jazzy is well-followed and liked on Nigerian social media, and in turn, he uses his platform to showcase young and emerging content creators.
During his appearance on The Late Night Show with Eni, Don Jazzy revealed that he supports these content creators because he wants to use his platform to lift their arts.
“I have always been like that; social media is just making it like it’s a new thing,” he said.
“I have always preferred to work with younger people. I have always worked with younger people. Myself and D’Banj were young, Wande Coal, everybody.
“We keep shouting Afrobeats to the world, it’s not only Afrobeats, there is Nollywood to the world, there is the make up industry to the world, there is a fashion industry to the world, the comedy industry, anyone we can do to help push it to the max, we should, so If I have the platform, why not.”
Don Jazzy collaborates with these social media content creators by appearing on their skits, sharing their arts on his social media and giving them shoutouts.